So you’ve written what you think is a great article. It’s optimised for SEO and you think your readers love it. Now what?
The next step is to find out:
- whether people are finding your content on Google
- how they are finding it
After you know this, you can use this information to work out what you can do to improve it.
Read this to help you get started:
Finding content that is ranking:
I’m hoping that you have Google Analytics set up on your website. If not, then this is your first step before you go any further.
To find out what pages are ranking, you need to go to your Google Analytics account and select:
Behaviour> Website Traffic > Landing pages.
This report will tell you the pages that are being landed on from all channels so you’ll want to add a segment to only look at organic traffic.
Adding a segment makes sure that you’re only looking at the traffic that you’re interested in.
Organic traffic isn’t a ‘free from’ range of superior traffic. It just means that people have found your site naturally on a search engine.
To add your organic segment, click on ‘Choose segment from list’ near the top of the page and swap out ‘all users’ for ‘organic traffic’. This will then only show you website visits that came from organic traffic.
As you’re in the landing page report, this will then automatically show you the landing pages during that time frame that came from organic search.
But what now?
You have a list of pages that are being found, along with page volume but what are you going to do about them?
First, you’ll need to find out what keywords people are finding those articles on in order to know if there’s anything more you can do.
How to find your keywords:
If you don’t know the keywords that you targeted the article for that you want to rank for, then you can find these in Google Analytics… or at least some of them.
Go to Acquisition>Search Console>Queries
You’ll see a list of search terms along with the estimated number of clicks (bear in mind this won’t be accurate as Google adds the majority of terms to not provided), the number of times your site has been listed in the search results against that keyword (called impressions) and average position.
By having a look through this list, you should be able to spot key opportunities:
Terms that are ranking either just below a new page 11-12, should be fairly easy to tweak to try and push onto page 1. Doing this would increase your impressions and hopefully click through too.
The search console report will not tell you which page is ranking. Sure, you’ll know from the organic landings report which pages are getting traffic and you may be able to guess which search term matches, but this won’t always be clear.
You’ll need to use a tool like Moz rank checker for that. But it is a good start if you’re looking to either discover what your site is ranking for, or to find alternative keywords that you weren’t aware that your site was ranking for.
Don’t stop there…
I don’t want you to think that you should leave the story there. To check that you’re ranking and think ‘oh good’. No.
You can do something about it. Use the insight and tweak your page slightly to improve your rankings.
Pick just one keyword that suggests it could be improved for rankings and use Moz’s keyword rank checker to see where your site is ranking right now.
Look at what the search results above your site have and think about what you could add to make yours even better.
It could be as simple as tweaking your meta title.
Remember after you’ve finished amending to submit it to your Google Search Console to let them know you’ve amended it (else you may have to wait a while before it naturally gets crawled).
Check back in a few days after you’ve submitted it and see if it’s made any difference.