How to optimise content for keywords

Ranking on Google for keywords isn’t just about knowing what keyword you want to rank for and it magically happening.

It can be frustrating to know how you can best optimise your blog to stand the best chance of ranking and gaining organic traffic for the term you want.

In this post, I’m going to tell you how you can use your keyword research in your blog posts to give you the confidence to optimise your content.

Before we get started, make sure you know which keywords you want to optimise your post for. If you don’t yet know, check out this guide on how to do keyword research first.

How to optimise content for keywords

Content should be rich and engaging for people (not bots)

Google loves content. When you’re writing your blog article although you’ll want to gain SEO traffic, it’s so important to keep in mind why you’re actually writing it…

For people!

Although you want Google to like your content, it’s so much more important to remember that it is just the means to an end. You want people to find it and like it. Google is just a way – one way – of making that happen.

If people don’t like your content? Then the fact is, Google won’t either. It knows when people are bouncing off your site and moving onto others and it will downgrade your rankings as a consequence.

If you can boost engagement on your site, keeping them on longer and giving a rich experience for your visitors? Google will give you a big fat hug.

I may even give you a hug too if you’re really lucky.

In that light, keywords should be more of a way of making sure that you really are connecting with your audience – that you’re using the terms that they are looking for and answering the questions that they have in an engaging way.

Basically, keyword research is a way of being more empathetic to your readers needs.

It’s worth knowing that there’s also never just one keyword you should be going after – there should be a small handful of variations that you can use to optimise one piece of content.

As a few tips:

  • As a general rule, always aim for at least 400 words on the page else it’s seen as being thin content.
  • Make sure that your keywords are not mentioned more than 15 times on the page, nor too close together… else you’ll look spammy! Adding them a handful of times is just fine.
  • Of course, the more naturally weaved into the content, the better.

Optimise the meta title with your primary, longtail keyword:

Heard of a meta title? A meta title is the text you see in the tab of a browser, or as the title in a Google listing. It isn’t the actual page title of your post, so this can often be a bit confusing.

Generally, it’s best to stick to a common theme with all of the meta titles on your site for consistency.

For example, a common way of making meta titles is:

PRIMARY LONGTAIL KEYWORD | BLOG NAME

Make sure that your meta title isn’t longer than 156 characters, or some of it could be chopped off.

Instead of manually counting this, use either Excel or Google Sheets and add use the following formula:

=len(CELL REF)

Where you change the CELL REF to the cell reference (eg B2) where you’ve put your meta title. This will then tell you how many characters long your proposed meta title is. Neat huh?

Optimise your page title for your audience:

In most cases, you’re going to want to have your primary longtail keyword as your page title, but you don’t always have to do it this way.

For example, if you wanted to pull people in with a bit of fear of missing out or another engagement strategy then you can have these as different terms. Of course, you’re also not going to want your blog name at the end of every page title (nor should you!)

Optimise your slug

Ewww, slugs! No, not those sorts – in a web sense, a slug is the end part of your web address. So for example, this URL is:

How to optimise your blog content for keywords

The slug in this is optimise-blog-content-keywords. You’ll want to add a shorterned version of your keyword tail here, without using any connecting words like and, or, the, while still making it as readable as possible.

Dont’ forget to optimise your collateral to rank those too!

When you did your keyword research, you may have come across different types of rankings, such as images, videos etc showing up in the SERPs. If you want to show up in these searches, then you’ll have to make sure that the collateral you’re adding to your site is optimised in the same way.

With images, this means titles and alt tags are also optimised as they could rank on Google image search.

Now that your content is optimised for the search term you’re going after, the next thing you’ll want to do is check whether it’s working or not… I’ll cover this in a new post, so sign up for emails to make sure you don’t miss it!


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25 thoughts to “How to optimise your blog content for keywords

  • Heather Keet

    I definitely need to do better on my keywords! #fortheloveofBLOG

    Reply
  • Michael McFarlane

    Thanks for the tips, I always look at the slug and wonder whether I should change or shorten it. Will puting these into practice on my next post.

    Reply
  • Cherie || Mymamamusings

    This all sounds really interesting. I’ve been trying to learn about this, although the as I keep doing it on my phone I don’t always get the best options. I think I need to give this post another read when I have a note pad and time to read all the extra links.

    Thanks for sharing

    Cherie || Mymamamusings

    Reply
  • Becky | Bringing up the Berneys

    This is a really helpful read! It’s a bit confusing at first, had to re-read it a couple of times lol, but I’ll definitely be referring back to this to help my blog! Thanks for the tips! #fortheloveofBLOG

    Reply
  • The Tale of Mummyhood

    This is really informative, thanks for sharing! #fortheloveofblog

    Reply
  • Samsam Said

    Wow I still have a very long way to go before I understand all these, Going to be following your posts very closely #fortheloveofBlog

    Reply
  • The Squirmy Popple

    This explains the basics of keyword optimisiation in such a clear, simple way. I agree that the most important thing is always to remember that you’re writing for people, not Google (or bloody Yoast) if people don’t like your content, Google won’t either. #fortheloveofBLOG

    Reply
  • kerry

    My head hurts.. The hubby always tells me about things like D.a etc and I just don’t get it, I write and post that’s about it lol maybe I should try harder.

    #fortheloveofblog

    Reply
  • Briony

    Thank you! Love this. So helpful

    Reply
  • The Mummy Bubble

    This is a really useful post for me. I just started blogging about 7 weeks ago and I’m still learning the basics. Love these tips about keywords. Will put it into practice and have a read of your other posts to get more information on how to organise my blog. #fortheloveofblog

    Reply
  • fancy

    I think I am blogging in a cloud of oblivion! This is very interesting, thank you. Definitely taking some advice on board. #fortheloveofblog I do love to blog😊

    Reply
  • Susie/So Happy In Town

    Very useful as SEO is a bit of a minefield that I certainly haven’t got my head round. #fortheloveofBLOG

    Reply
  • Kiri

    Thanks for the tips. I always forget about optimising keywords, but should really pay more attention! #fortheloveofblog

    Reply
  • Claire

    Some really helpful advice here. I’m guilty of making my blog titles to long and then having bits clipped off. Some bits for me to work on definitely in this post. Thank you.

    Reply
  • Helen @Talking_Mums

    This is such a useful post, I’m bookmarking this. Thank you x
    #fortheloveofblog

    Reply
  • Let your light shine Mummy

    Goodness, I have to admit that this has gone over my head a bit, I don’t feel like I’m anywhere near this level of getting people to like my page. It’s certainly very interesting though, and great to get tips especially for novices like me. xx #fortheloveofBLOG

    Reply
  • Eva Katona

    I’m rubbish at this! This is a great little guide, thanks for sharing. #fortheloveofblog

    Reply
  • Mrs Mummy Harris

    These are some really good tips here! So glad your new venture is going well =] #fortheloveofBLOG

    Reply
  • Sam - Stressy Mama

    This is fab. So helpful for someone like me. I am so useless with keywords/seo etc.. all things that I should know almost year into blogging 😩 Thanks for sharing it #fortheloveofBLOG

    Reply
  • Musings of a tired mummy...zzz...

    Great advice, I really need to focus more on this year and hope to from September when I have more time #fortheloveofblog

    Reply
  • Tooting Mama

    I so have to get better at SEO it’s a bit of an art and a science! #fortheloveofBLOG

    Reply
  • Louisw

    Some great tips, I will be using these on my next post! #fortheloveofBLOG

    Reply
  • Tracey Bowden

    This was really interesting thanks! I never search keywords before I write my posts and really struggle with seo so this is a big help #fortheloveofblog

    Reply
  • Helena

    Thank you for sharing your thoughts about seo. This is very helpful. #fortheloveofBLOG

    Reply
  • Susie at This is me now

    This is really helpful! Thanks for sharing your tips. #FortheloveofBLOG

    Reply

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